Vol. 12 No. 4 (2007): October - December

View Vol. 12 No. 4 (2007): October - December

Published: 2008-03-14

Editorial

Apresentação

Prof. Dr. Mohamed Amal

01-01

Artigos

STRATEGY AND JAZZ: A NEW PROCESS OF STRATEGIC FORMULATION

Juliano Lissoni, Alexandre Marino Costa, Gilberto de Oliveira Moritz, Maurício Fernandes Pereira

03-17
CONTROLLING AS A SUPPORTTOOL FOR COMPETITIVE STRATEGIES: CASE STUDY IN A MOBILE TELEPHONE COMPANY

Sandra Maria dos Santos, Francisco de Assis Soares, Carlos Alberto Correia Lima Junior, José Nelson Barbosa Tenório

18-31
CORPORATIVE ENTREPRENEURSHIP: NEW STRATEGY FOR INNOVATION IN CONTEMPORARY ORGANIZATIONS

Alexandre Marino Costa, Domingo Cericato, Pedro Antônio de Melo

32-43
EMPIRICAL TEST OF THE EFFICIENCY OF THE BRAZILIAN MARKET IN THE OCCURRENCE OF EVENTS FAVORABLE AND UNFAVORABLE

Glauber de Castro Barbosa, Otávio Ribeiro de Medeiros

44-54
THE PRACTICE OF BRAND POSITIONING IN COMMUNICATION AGENCIES

Aléssio Bessa Sarquis, Ana Akemi Ikeda

55-70
BEER CONSUMER BEHAVIOR: TYPOLOGY PROPOSAL BASED ON THE IMAGE AND ON THE INTENTIONS IN RELATION TO ABRAUND

Francisco José da Costa, Alexandre Araújo Cavalcante

71-85
SHARED VISION, TOP MANAGEMENT TEAM AND STRATEGY IN SME: A MULTI-CASE AND INTERNATIONAL STUDY

Edmilson Lima

86-100

Informações Editoriais

Origem Geográfica e Institucional dos Autores do v.12

Mohamed Amal

101-102
Índice Remissivo por Autor

Mohamed Amal

103-107
Avaliadores da Revista

Mohamed Amal

108