Family farming and organic food in Cachoeira do Sul/RS: production and market insertion

Abstract

Brazilian family farming is characterised by social, economic and productive heterogeneity. With a more demanding market and concerns about health, the adoption of healthy and sustainable practices has become a requirement, motivating the production and consumption of organic food. The aim of this article was to describe the characteristics of family farming that produces organic food in the municipality of Cachoeira do Sul. The research is qualitative and quantitative and primary data was collected using a semi-structured form. Interviews were conducted with six families whose motivations for producing are related to concerns about the environment, health, adding value and differentiation. Most of the producers are over 40 years old and have completed high school. The properties do not exceed 24 hectares, and the main income-generating activities are vegetables and fruit. The most used marketing channels are fairs and direct sales to consumers, the latter reinforced by close interactions and contacts. There was little evidence of food being sold in local supermarket chains, which indicates opportunities for future research into mapping supply and demand.