Vol. 12 No. 1 (2007): January - March

View Vol. 12 No. 1 (2007): January - March

Published: 2007-10-04

Editorial

Apresentação

Prof. Dr. Mohamed Amal

01-02

Artigos

ECONOMIC AND OPERATIONAL PERFORMANCE MEASUREMENT: A EXPLORATORY STUDY IN AGRIBUSINESS CONTEXT. .

Antônio André Cunha Callado, Aldo Leonardo Cunha Callado, Márcio André Veras Machado

03-15
PRICE VALUE AND THE VALUES OFFERED BY THE EFFICIENT CONSUMER RESPONDE (ECR)

Carmen Lídia Ramuski

16-28
THE PARTICIPATION OF CONTROLLERSHIP IN THE PROCESS OF MANAGING ORGANIZATIONS: A COMPARATIVE ANALYSIS BETWEEN LARGE INDUSTRIES OF SANTA CATARINA AND RIO GRANDE DO SUL

Ã‰dina Elisangela Z. Fietz, Adilson Costa, Ilse Maria Beuren

29-41
NEW TECHNOLOGIES AND ORGANIZATION´S TRUST: A CASE STUDY IN THE CONTEXT OF HEALTH ORGANIZATION

Ana Carolina S. Queiroz, Daniel Augusto Moreira

42-55
THE PROBLEM OF â€œWINDOW DRESSING EFFECTâ€ ON THE ACCOUNTING DATA BASES FOR DECISION MAKING

Alberto Ibarra Mares, Hebert Correa Olivo

56-87
COMPARATIVE STUDY BETWEEN ECONOMIC AND MARKET PERFORMANCE: THE CASE OF COMPANIES INCLUDED IN THE LEVELS OF CORPORATE GOVERNANCE

Rosilene Marcon, Everson Manoel de Souza

88-103
MANAGEMENT OF THE INTELECTUAL PROPERTY BY THE BRAZILIAN PUBLIC UNIVERSITY: GUIDLINES FOR LICENSING AND COMMERCIALIZATION

Asa Fujino, Eva Stal

104-120