Globalization and Alimentary Behavior of the Older Consumer

Abstract

This article aim to identify the alimentary habits of the older consumer, presenting the main foods consumed in the daily meals and when, where, with who and whom it consumes such foods, besides comparing the behavior with the global standards. The empirical study it was lead together to a sample of 96 elderly ones inside of two hypermarket store in Campo Grande, Brazilian southwest, in September of 2004. For the collection of data questionnaire structuralized with questions of closed answers was used, by means of direct inquisition. Great part of the interviewed ones presents a concern with its physical well-being and healthful feeding. The nutritional quality and the price of the products are the aspects most relevant in the purchase decision. Rice, beans, meat and vegetables compose the preferred diet. 55.2% of the interviewed ones it consumes products diet and light and 95.8% almost makes the meals in house during the week. Other important data are presented. The interviewed ones are not adhering to the new present trend in developed countries and great Brazilian urban centers, in which the traditional food consumption comes being substituted for industrialized foods and of easy preparation.