OS STAKEHOLDERS E SUA INFLUÊNCIA EM UMA REDE DE EMPRESA NA DESTINAÇÃO TURÍSTICA DE URUBICI/SC

Abstract

The study of the stakeholders and their influence on business nets are contemporary themes for academy. In spite of their importance, few studies specifically related to such subject have been carried out, as well as its use as a descriptive tool to assimilate the social dynamics of occurring relationships (HALL, 2001). This article aims to identify the stakeholders and their influences on lodging businesses in Urubici/SC. In order to reach the intended objective, a quantitative method of exploratory-descriptive character has been used, by applying a questionnaire form. The sample was composed by nine lodges associated to Pouserra, institution that represents local tourism businesses. As a conclusion, this study has shown that the stakeholders with greater influence on the lodges belonging to the analyzed business net are the clients and, secondly, the family. In a way, this repeats previous results and opens discussion on how strategically important local institutions are to tourism businesses.