LA RESPONSABILIDAD SOCIAL CORPORATIVA Y EL COMPORTAMIENTO ASIMÉTRICO DE LOS COSTOS
DOI:
https://doi.org/10.4270/ruc.2022122Palabras clave:
Responsabilidad social empresarial, Costo fijo, RSE, Comportamiento de costos asimétricoResumen
Para mantener una posición estratégica en el mercado, las organizaciones necesitan controlar y administrar el comportamiento de los costos. Al mismo tiempo, existe el desafío de mantener las inversiones en Responsabilidad Social Empresarial (RSE), incluso en períodos de caída de los ingresos. El mantenimiento de acciones de RSE, aún en periodos de crisis, sirve como estrategia para mantener la imagen y reputación organizacional, convertida en competitividad a largo plazo. El objetivo de la investigación es analizar la influencia de la Responsabilidad Social Empresarial en el comportamiento asimétrico de los costos en las empresas públicas, en el contexto internacional. Para ello se utilizó una muestra de 4.935 empresas de 25 países a lo largo de 10 años, totalizando 39.487 observaciones analizadas mediante la técnica de regresión lineal múltiple. En general, el comportamiento de los costes en las empresas con mayores acciones de RSE sigue siendo asimétrico cuando los ingresos descienden. Esto se deriva de las elecciones de los gestores que probablemente prioricen mantener las acciones de RSE para mantener y/o aumentar su cuota de mercado en tiempos de recuperación económica. Los hallazgos sugieren que un desempeño satisfactorio en RSE requiere gastos financieros para su mantenimiento, que a menudo se mantienen frente a la disminución de los ingresos. Los resultados refuerzan el entendimiento de que las acciones de RSE necesitan ser reconocidas como una inversión que traerá beneficios para la continuidad del negocio, además, el estudio contribuye a la academia, gestores e inversionistas, demostrando su importancia en la gestión de costos y que la RSE ha sido una prioridad para muchas organizaciones.
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Bae, K. H., El Ghoul, S., Guedhami, O., Kwok, C. C., & Zheng, Y. (2019). Does corporate social responsibility reduce the costs of high leverage? Evidence from capital structure and product market interactions. Journal of Banking & Finance, 100, 135-150. https://doi.org/10.1016/j.jbankfin.2018.11.007
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Benlemlih, M., & Girerd‐Potin, I. (2017). Corporate social responsibility and firm financial risk reduction: on the moderating role of the legal environment. Journal of Business Finance & Accounting, 44(7-8), 1137-1166. https://doi.org/10.1111/jbfa.12251.
Calleja, K., Steliaros, M., & Thomas, D. C. (2006). A note on cost stickiness: some international comparisons. Management Accounting Research, 17(2), 127-140. https://doi.org/10.1016/j.mar.2006.02.001
Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946-967.
Carrijo, B. T., & Malaquias, R. F. (2012). Relação entre Responsabilidade Social Corporativa e indicadores de desempenho de empresas integrantes e não-integrantes do ISE 2010/2011. FACEF Pesquisa - Desenvolvimento e Gestão, 15(1), 62–75.
Castelo Branco, L. M. P., Pereira, R. S., & Palmisano, A. (2019). Responsabilidade Social Corporativa: Análise De Ações Desenvolvidas Em Uma Indústria Alimentícia. Reunir Revista De Administração Contabilidade e Sustentabilidade, 9(3), 46-64. https://doi.org/10.18696/reunir.v9i3.931.
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Crisóstomo, V. L., & Oliveira, M. R. (2016). Uma análise dos determinantes da responsabilidade social das empresas brasileiras. Brazilian Business Review, 13(4), 75. http://dx.doi.org/10.15728/bbr.2016.13.4.4.
Degenhart, L., Mazzuco, M. S. A., & Klann, R. C. (2017). Relevância das informações contábeis e a responsabilidade social corporativa de empresas brasileiras. BASE - Revista de Administração e Contabilidade da UNISINOS, 14(3), 157-168.
Demerjian, P. R., Lev, B., Lewis, M. F., & McVay, S. E. (2013). Managerial ability and earnings quality. The Accounting Review, 88(2), 463-498. https://doi.org/10.2308/accr-50318
Duque, L. P., Silva, J. F., & Cohen, M. (2019). Impactos da responsabilidade social corporativa no desempenho de indústrias: teste empírico nas operadoras brasileiras de planos de saúde e odontológicos. Revista Ibero-Americana de Estratégia, 18(2), 188-204.
El Ghoul, S., Guedhami, O., Kwok, C.C., & Mishra, D.R. (2011). Does corporate social responsibility affect the cost of capital? Journal of Banking & Finance 35(9), 2388-2406. https://doi.org/10.1016/j.jbankfin.2011.02.007
El-Halaby, S., Hussainey, K. (2015). The determinants of social accountability disclosure: evidence from Islamic banks around the world. International Journal of Business, 20 (3), 202-223.
Epstein, M. J. (2008). Making sustainability work: best practices in managing and measuring corporate social, environmental, and economic impacts. San Francisco: Berrett-Koehler Publishers, Inc 1(1), 1-288. https://doi.org/10.4324/9781351280129
Fan, C., Li, Z., Fan, K., & Mao, H. (2021). Corporate social responsibility and cost stickiness: Evidence from China. 3rd International Conference on Management Science and Industrial Engineering, 3(1), 70-73. https://doi.org/10.1145/3460824.3460836
Ferreira, L. R. C., Costa, P. S., & Avila, J. R. M. S. (2016). Efeito de informações precedentes no comportamento assimétrico dos custos. Revista Contemporânea de Contabilidade, 13(28), 3-18. http://dx.doi.org/10.5007 /2175-8069.2016v13n28p3.
Freeman, R. E., & Reed, D. L. (1983). Stockholders and stakeholders: a new perspective on corporate governance. California Management Review, 25(3), 88-106. https://doi.org/10.2307/4116501
Giannarakis, G. (2014). Corporate governance and financial characteristic effects on the extent of corporate social responsibility disclosure. Social Responsibility Journal. 10(4), 569-590. https://doi.org/10.1108/SRJ-02-2013-0008
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2024-01-30
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Deconto, A. C., Hohn, G. S., Dal Magro, C. B., & Mazzioni, S. (2024). LA RESPONSABILIDAD SOCIAL CORPORATIVA Y EL COMPORTAMIENTO ASIMÉTRICO DE LOS COSTOS. Revista Universo Contábil, 18. https://doi.org/10.4270/ruc.2022122
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