AN APPROXIMATION TO A DECISION MODEL TO VALUATE INTANGIBLE ASSETS BASED ON TECHNOLOGY: CASE STUDY OF COLOMBIA S.A SOFTWARE COMPANY

Abstract

The goal of this article is to propose a decision model to valuate intangible assets based on technology, which incorporates the three classical valuation methods allowed by SFAS 157: cost, market and income. The methodology of the research conducted was case study, from which arose the need of estimating the fair market value of a software created by Colombia S.A. Software Company. For this purpose, a decision model was design which involves the theoretical foundations presented by Bertolotti (1995) and Reilly (1998). The results obtained by each method allow, to the case presented, establish the range that fluctuates among the software fair market value. It can be concluded that applying the proposed model calculated the value of the intangible asset based on technology for the Colombia S.A. Software Company. On the other hand, in the process of decision to assign a value to the asset, not only must be taken into account the quantitative information generated after performed the three methods of valuation, but it should also be considered in this process the qualitative aspects, such as the selection of the premise which is guiding the decision maker and the analysis of factors related to the customers, market, price, competition, return rates, capitalization rates, profit share rates, royalties, etc.

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