INDICADORES DE DESEMPENHO OPERACIONAL E ECONÔMICO: UM ESTUDO EXPLORATÓRIO NO CONTEXTO DO AGRONEGÓCIO

Antônio André Cunha Callado; Aldo Leonardo Cunha Callado; Márcio André Veras Machado

doi:10.7867/1980-4431.2007v12n1p03-15

ECONOMIC AND OPERATIONAL PERFORMANCE MEASUREMENT: A EXPLORATORY STUDY IN AGRIBUSINESS CONTEXT. .

Authors

Antônio André Cunha Callado UFPB
Aldo Leonardo Cunha Callado UFPB
Márcio André Veras Machado UFPB

DOI:

https://doi.org/10.7867/1980-4431.2007v12n1p03-15

Keywords:

Indicadores de desempenho, Agronegócio

Abstract

Considering the relevance of performance measurement to corporate management, this study has the objective to elaborate and apply some performance measurement tools to compare rural organizations located in Ceará. In this research, 158 rural production units from 9 regions o were measured. The performance indicators were developed considering the operational issues, as well as some variables related to commercial activities. Key words: Performance measurement. Agribusiness

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Published

2007-10-04

How to Cite

Cunha Callado, A. A., Cunha Callado, A. L., & Veras Machado, M. A. (2007). ECONOMIC AND OPERATIONAL PERFORMANCE MEASUREMENT: A EXPLORATORY STUDY IN AGRIBUSINESS CONTEXT. . Revista De Negócios, 12(1), 03–15. https://doi.org/10.7867/1980-4431.2007v12n1p03-15

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Issue

Vol. 12 No. 1 (2007): January - March

Section

Artigos